'JUST WHO WINS?

I can’t resist it – spend x amount on your credit card this month and you’re in line to win…. Send the following numbers in to this cell number and ‘win a luxury stay at …. Enter the draw for this car now and drive away tomorrow…

The thing is do people actually win these things or are they just set up for us gullible few? A friend of mine a few years ago worked on ‘below the line’ marketing, his speciality being setting up competitions. This was pre email days and he told me that very often people don’t enter because they think they’re going to be one of millions entering, when in fact only a hundred or so do enter. And so who wins? He said in those days they’d often pick the envelope or card that looked the best – stickers and stars adorning it. But how do you do this with an sms or how does your account get drawn out.

Mind you a friend of mine did win her groceries free at Woolies the other day. Now that could be great couldn’t it? But how much had she spent? R153 00! She did tell the cashier her other trolley was coming now…

I want to know if you know anyone out there who’s won lately?

Marion
www.mediamentors.co.za