Showing posts with label jargon. Show all posts
Showing posts with label jargon. Show all posts

Wednesday, March 12, 2008

Jargon - the curse of the 21st century!

Just recently I gave a workshop to the communications department of one of SA's top companies. Before the course they sent me a sample of their in house publications which I ploughed through - ploughed being the operative word here. Apart from the usual dreaded 'hatched, matched and despatched' there was a collection of jargon second to none. When I went through these with them they were rolling about laughing - but when I told them I took them from their publications they looked a bit surprised. Is it because we've got so used to using these ridiculous expressions in our everyday lives that we don't even notice them anymore? Here's just a sample of some of them.

•deployed – exacerbated – full complement of – interventions – channel contributions – integral – culture of inclusion – sustainable – diversity - inclusion on a global basis – meritocracy – embedded – impacted severely – non-conformances – tasked with – economic imperative.

Can you imagine if we all talked this way. You'd say to your partner 'So darling, do you think we should have a little diversity tonight and have the Jones's around - or maybe we should just stay embedded at home, but this could severely impact on our economic imperatives and lead us to a culture of inclusion - so maybe we should look at something more sustainable...

Doesn't anyone speak English anymore?